It's just Vodka!

The Houston Chronicle points out how goofy people get about vodka.

It boggles the mind that someone would pay $45 for a fifth of vodka... Scotch, Gin, Tequila, etc. Those I can see paying premium prices for... but for vodka? This is marketing pure and simple... people paying more for a 'luxury' good because paying more makes them feel better about themselves...